<ul><li>Having a strong social media presence as a CEO can be important, depending on the nature of your business and target audience.</li><li>For SaaS companies selling to CFOs and finance, social media may not be a top priority, as traditional marketing efforts may be more effective.</li><li>However, for CEOs in industries like sales and marketing tools, leveraging social media platforms like LinkedIn can be beneficial in connecting with end users.</li><li>Additionally, a strong social media presence can aid in recruiting efforts, as it can help attract talent when done effectively.</li></ul>

Dear SaaStr: Is a Strong Social Media Presence Important as a CEO?

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