<ul><li>Transparent pricing has many advantages such as simplifying the sales process, allowing prospects to do their own discovery work, and providing pricing context.</li><li>However, transparent pricing may leave money on the table, especially in bigger deals, and can confuse things in the enterprise.</li><li>As a company scales and adds an upmarket sales team, they may opt for less transparency at the potential cost of some friction in the sales process for smaller deals.</li><li>In the early stages, it is recommended to start with transparent, published pricing to reduce friction in the sales process.</li></ul>

Dear SaaStr: Should I Publish My Pricing?

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