<ul><li>High first-month churn rate of over 20% is common in prosumer and mobile subscription apps.</li><li>Focus on optimizing the onboarding process to drive activation within the first 7 days to ensure customers see value quickly.</li><li>Segment your churn to identify trends and refine your Ideal Customer Profile to target customers more likely to stay.</li><li>Encourage customers to opt for annual plans, offer incentives for upfront commitment, improve early engagement, and provide a salvage plan for customers considering cancellation in the first month.</li></ul>

Dear SaaStr: We Have More Than 20% Churn Our First Month. What Should We Do?

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