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Dear SaaStr: What “Quotas” Should My VP of Customer Success and VP of Product Have?

  • For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR).
  • The VPCS should also own time-to-value (TTV) and drive customer advocacy.
  • For a VP of Product (VPP), their “quota” is generally less about direct revenue metrics and more about product adoption and stickiness.
  • The VPP should also be responsible for delivering on the product roadmap and aligning with the VPCS.

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