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Saastr
4d
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Image Credit: Saastr
Dear SaaStr: When Does It Make Sense to Price Low in the Market?
- For most SaaS apps, it is recommended to start with 'just right', Goldilocks pricing.
- Too high a price adds friction to the sales process while too low a price can undervalue the app.
- Once the deal size is > $5k-$10k, leaving room for discounting is necessary to avoid adding friction.
- Getting pricing right in the early days can accelerate sales and increase deals closing faster.
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