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Dear SaaStr: How Do I Become a Great Sales Rep?

  • Great sales reps focus on solving problems rather than just selling products, positioning themselves as allies to their clients.
  • They listen attentively to understand client needs and tailor their approach accordingly, knowing their product thoroughly to build trust.
  • Creating urgency, relentless preparation, honesty about product weaknesses, and treating every prospect with importance are key traits of successful sales reps.
  • Efficiency in time management, mapping out stakeholders, and professional follow-up skills are important for sales success.

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