<ul><li>To develop inbound leads in a new market/product category, you need to do all of it and more.</li><li>Focus on content marketing about the problem and real solutions to build awareness.</li><li>Attend relevant events where your target audience is present.</li><li>Get on leading platforms and marketplaces, and build high-value integrations.</li><li>Implement targeted outbound strategies to reach potential buyers directly.</li></ul>

Dear SaaStr: How Do I Develop Inbound Leads in a New Category?

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