Hiring a great VP of Sales is a critical decision for founders as they can scale revenue and team, but a wrong hire can lead to significant setbacks.
Key considerations for hiring a VP of Sales include waiting until you have a repeatable sales process and visible traction before bringing in a VP.
Emphasize the candidate's recruiting ability and track record of hiring successful reps, test for realism in revenue projections, and ensure they have relevant experience in scaling sales teams.
It's vital for the VP of Sales to still possess strong selling skills, set clear expectations early on, and be prepared to make changes if the hire is not working out within the first few months.