<ul data-eligibleForWebStory="false"><li>To evaluate if a new VP of Marketing is working out, focus on lead generation, revenue per lead, sales alignment, and pipeline growth within the first 90 days.</li><li>A successful VP of Marketing should drive qualified leads, improve revenue per lead, collaborate with sales, and show pipeline growth.</li><li>They should focus on executing campaigns and initiatives rather than excessive team building or brand talk, especially in the early stages of a company.</li><li>If there's no progress within 90 days, reassess priorities, execution, and fit to avoid prolonged negative impact on growth.</li></ul>

Dear SaaStr: How Do I Know If My New VP of Marketing Is Working Out?

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