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Dear SaaStr: How Do I Ramp a New Sales Rep at a Seed Stage Start-Up?

  • Ramping a sales rep quickly at a seed-stage company is crucial due to limited time and resources, necessitating an effective onboarding process.
  • Key steps to accelerate a new sales rep's ramp include hands-on training, setting clear early expectations, providing a playbook, shadowing, focusing on small wins, mentorship, constant feedback, tool investment, and leading by example.
  • It is essential to define success milestones in the first 30, 60, and 90 days, offer sales playbook support, provide mentorship, monitor metrics closely, and be prepared to part ways with underperformers quickly.
  • The involvement of senior leadership, continuous learning, and proactive management are critical in ensuring the success of new sales reps at seed-stage startups.

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