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Dear SaaStr: How Long Should a Sales Funnel Take from Start to Close?

  • Small Deals (<$5,000 ACV) typically take 14-30 days to close. Quick decision-making process and fewer stakeholders involved.
  • Mid-Market Deals ($20,000-$50,000 ACV) generally require 2-3 months to close. More discovery, demos, and internal discussions involved.
  • Enterprise Deals ($100,000+ ACV) have a longer 6-12 month (sometimes longer) sales cycle. Multiple stakeholders, RFPs, and alignment with annual budget planning are factors.
  • Very Large Deals ($500,000+ ACV) take 12-24 months to close. Tied to annual budget cycles and involve significant relationship-building.

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