It is recommended to follow up immediately after a big customer pitch, ideally within the same day or no later than 24 hours to maintain momentum and interest.
Quick follow-up shows proactiveness, seriousness towards the business, and helps in building trust and credibility with the client.
Follow-up should include thanking the client, recapping key points from the meeting, addressing any concerns, and proposing clear next steps to keep the relationship warm.
Personalizing the follow-up by referencing specific points from the meeting and adding value can further enhance the communication and showcase understanding of the client's needs.