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Saastr

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Dear SaaStr: I Don’t Know Marketing. Should We Try to Do It Ourselves or Hire an Agency?

  • Marketing agencies are not effective in generating qualified leads for startups, especially in the early stages.
  • The value of agencies lies in assisting with positioning, branding, messaging, and managing online marketing and advertising.
  • However, they are not reliable for generating leads and acquiring customers.
  • Marketing agencies are mainly helpful in scaling existing marketing efforts, rather than proving the effectiveness of a marketing channel.

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