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Dear SaaStr: I’ve Got 4 Sales Reps. Should My VP of Sales Have Their Own Quota?

  • For a Head of Sales overseeing 4 Account Executives (AEs), it may be reasonable to have them carry a small quota temporarily if necessary to meet revenue goals.
  • However, the primary focus of the Head of Sales should be on hiring, onboarding, and enabling the AEs to succeed, rather than closing deals themselves.
  • The Head of Sales should be focused on hiring more AEs, ensuring current reps hit quota, and establishing repeatable processes for pipeline management and deal closing.
  • While it can be beneficial for a new VP of Sales or CRO to 'carry a bag' initially to learn the product, the focus should transition towards a leadership role for long-term growth.

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