<ul><li>Most sales executives tend to lie, at least to some extent, in order to close deals.</li><li>To address this issue, it is important to implement control measures and processes such as joining calls and reading emails.</li><li>A recent survey by SaaStr revealed that 97% of software sales executives admit to lying occasionally.</li><li>While it may be necessary to reprimand or even terminate the employment of a sales rep who consistently lies to customers, it's important to remember that some level of stretching the truth is common in sales.</li></ul>

Dear SaaStr: Should I Fire a Sales Rep That Lied To Several Customers?

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