<ul><li>Good benchmarks for sales productivity in SaaS depend on your stage, ACV, and sales model.</li><li>Key metrics to focus on include quota attainment, ramp time, sales efficiency, CAC payback period, revenue per sales rep, pipeline coverage, win rates, and burn multiple.</li><li>For quota attainment, aim for 70%-80% of sales reps hitting quota. Ramp time should be around 3-6 months for ACV of $20K-$80K and 60 days for SMB sales of $10K or less.</li><li>Other benchmarks include $1 of new ARR for every $1 spent on sales and marketing, CAC payback of 12 months or less, $500K-$1M in ARR per sales rep annually, 3x-4x pipeline coverage, and 20%-30% win rates.</li></ul>

Dear SaaStr: What Are Good Benchmarks for Sales Productivity in SaaS?

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