<ul><li>Common mistakes first-time founders make when building enterprise sales teams include hiring a VP of Sales too early before establishing a repeatable sales process.</li><li>Founder-led sales should not be skipped as it is crucial for understanding the product and customer needs.</li><li>It is important to hire sales reps that founders would personally buy from and not to overvalue big company experience when making hiring decisions.</li><li>Other mistakes to avoid include underpaying sales reps, keeping underperformers too long, not building a competitive sales culture, and failing to align sales efforts with marketing and product.</li></ul>

Dear SaaStr: What Are The Most Common Mistakes First-Time Founders Make Building Enterprise Sales Teams?

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