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Dear SaaStr: What Should a Bootstrapped Startup Focus on during the Initial Stages of Growth, Get More Customers or Make a Few Customers Really Happy?

  • During the initial stages of growth, a bootstrapped startup should focus on both getting more customers and making a few customers really happy.
  • Closing every customer and providing them with utmost attention is crucial, regardless of their size.
  • Having happy customers, even if they generate less revenue initially, helps pave the path to acquiring more customers and stimulates word-of-mouth marketing.
  • HubSpot's success demonstrates the significance of word-of-mouth, as 33% of their customers came through this channel.

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