Building a commission plan for Account Managers focused on upsell requires aligning incentives with outcomes like customer satisfaction and revenue growth.
Key components include a base salary with a split of 70% base and 30% variable, tied to metrics such as Net Revenue Retention (NRR).
Incentivizing upsells and cross-sells at a lower rate than new deals, implementing customer satisfaction bonuses, and clawbacks for churn are crucial strategies.
Simplicity, clear targets, and rewards for exceeding goals are vital in ensuring AMs are motivated to focus on long-term account health and company success.