<ul data-eligibleForWebStory="true"><li>Product management involves balancing action with uncertainty, as complete data and guaranteed outcomes are rare in the real world.</li><li>Product managers make decisions despite uncertainty by prioritizing risks based on importance and uncertainty levels.</li><li>Market, technical, and timing uncertainties are common challenges product managers face.</li><li>Decisions should be evaluated based on reversibility; acting fast on reversible decisions and taking more time for irreversible ones.</li><li>Product conversations without real user signals are considered as pure speculation.</li><li>Striking a balance between waiting for perfect data and making testable decisions is crucial for product managers.</li><li>Waiting for perfect data might result in missing the market window, while making small, testable decisions allows for learning on the go.</li></ul>

Decisions Under Uncertainty

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