<ul><li>DeepSeek, a Chinese company, has challenged the notion of an 'Unfair Advantage' by entering the market with cheaper and more efficient AI models.</li><li>This demonstrates that no market is impregnable, and relying solely on a static Unfair Advantage is not a sustainable strategy.</li><li>To avoid the Unfair Advantage trap, companies should focus on continuous innovation, monitor global threats, and diversify their levers of success.</li><li>The message is clear: if businesses do not disrupt their own models, someone else will do it for them, leading to potential existential damage.</li></ul>

DeepSeek and the Illusion of Competitive Advantage: How the ‘Unfair Advantage’ of the Lean Canvas…

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