Denmark plans to amend its copyright law to give individuals rights over their body, face, and voice to combat AI-generated deepfakes, believed to be the first law of its kind in Europe.
The proposed law aims to protect individuals from being exploited by generative AI by allowing them to copyright their identity, with support from around 90% of MPs.
The new law in Denmark will ban realistic AI-generated imitations of artists' performances without consent, with compensation for victims, excluding parody and satire.
Denmark's Culture Minister emphasized the importance of protecting everyone's right to their own body, voice, and facial features, and plans to push similar initiatives across the EU.