A naukri.com initiative
Medium
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Designing Culture Into Every Cart: Behind The Screens Of Everything African
- Aiming to celebrate African culture through a grocery platform, 'Everything African' emerged from a shared vision and passion for representing the diaspora community.
- The design approach prioritized authenticity, usability, community-building, and vendor trust to bridge the gap between cultural recognition and digital convenience.
- Users from West African backgrounds influenced product shaping by addressing shopping habits and frustrations, reflecting deeper emotional needs beyond just grocery selections.
- Design decisions emphasized vibrant African aesthetics, mobile-first usability, community engagement, and transparent vendor profiles to foster trust and cultural connection.
- The user journey was mapped meticulously to ensure a seamless and culturally immersive experience across multiple devices, catering to both big screens and mobile interfaces.
- Extensive research and comparison with existing platforms guided the design process, focusing on layout clarity, cultural representation, mobile responsiveness, and trust-building elements.
- The project aimed not only to enhance the grocery shopping experience but also to evoke a sense of identity, memory, and belonging for diaspora communities through cultural design.
- Emphasis was placed on designing for emotion and empathy, recognizing the importance of cultural familiarity in creating a digital space that truly feels like home.
- 'Everything African' serves as a testament to the transformative power of cultural recognition and emotion-driven design, resonating beyond groceries to evoke a sense of belonging for users.
- This project signifies a shift from conventional grocery platforms by infusing joy, boldness, and a deep connection to culture, acknowledging that design is more than aesthetics—it's about identity.
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