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Determine your target customer

  • Customer segmentation is a valuable strategy in understanding and catering to different user groups.
  • Psychographic segmentation can include target groups such as security-conscious parents, tech-savvy homeowners, and minimalists.
  • Need-based segmentation focuses on building product features based on the core needs or pain points of each user segment.
  • The Technology Adoption Lifecycle identifies five key customer segments, each with distinct traits.

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