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Determining market readiness for software products (english)

  • Revenue is generated when a product is considered market-ready in the defined target group.
  • Market readiness is a metric that describes how usable and valuable a product is for the target group.
  • Requirements represent solutions to problems in business processes the product supports.
  • Identifying market clusters and understanding supported processes are key in determining market readiness.
  • Standardization plays a crucial role in achieving high market readiness.
  • A 7-phase model of product maturity was developed for assessing market readiness.
  • Investments in market readiness are needed early in the product lifecycle.
  • Market readiness serves as an early indicator of software performance.
  • Product lifecycle phases correspond to different levels of market readiness.
  • Tracking key metrics like Net Promoter Score and quality index is vital for assessing market maturity.

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