Revenue is generated when a product is considered market-ready in the defined target group.Market readiness is a metric that describes how usable and valuable a product is for the target group.Requirements represent solutions to problems in business processes the product supports.Identifying market clusters and understanding supported processes are key in determining market readiness.Standardization plays a crucial role in achieving high market readiness.A 7-phase model of product maturity was developed for assessing market readiness.Investments in market readiness are needed early in the product lifecycle.Market readiness serves as an early indicator of software performance.Product lifecycle phases correspond to different levels of market readiness.Tracking key metrics like Net Promoter Score and quality index is vital for assessing market maturity.