The 'start with why' concept, popularized by Simon Sinek, is a framework for understanding and communicating the purpose of your work.
In software development, understanding the 'why' behind the software goes beyond functional requirements and technical specifications.
Benefits of understanding the 'why' include increased motivation and engagement, improved problem-solving, better communication and collaboration, and increased innovation.
To understand the 'why,' developers can talk to product managers, read customer feedback and reviews, use market research, and think about the potential impact of their software.