<ul data-eligibleForWebStory="false"><li>Google values topical authority over random content creation in 2025.</li><li>Establish expertise in core topics, create content clusters, and demonstrate E-A-T.</li><li>Use AI for content ideation, analyze competitors, and prioritize based on expertise.</li><li>Update and expand content regularly, measure key metrics to track authority growth.</li><li>The goal is to become the authority in chosen areas for long-term search success.</li></ul>

Developing Search-Friendly Content Ideas with Topical Authority

Discover more