Six months ago, Sales and Marketing collaborated on a strategy to attract new accounts with an annual subscription tier at a discounted rate.
The CFO highlighted the overlooked downstream service costs during a finance review meeting, raising concerns about the sustainability of the pricing model.
Leadership is now looking for a solution to address the pricing issue and maintain customer trust before renewals occur.
The focus is on balancing the need to adjust the pricing model swiftly while ensuring customer satisfaction and protecting the product roadmap's funding.