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A naukri.com initiative

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Medium

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Did Not See That Coming

  • Six months ago, Sales and Marketing collaborated on a strategy to attract new accounts with an annual subscription tier at a discounted rate.
  • The CFO highlighted the overlooked downstream service costs during a finance review meeting, raising concerns about the sustainability of the pricing model.
  • Leadership is now looking for a solution to address the pricing issue and maintain customer trust before renewals occur.
  • The focus is on balancing the need to adjust the pricing model swiftly while ensuring customer satisfaction and protecting the product roadmap's funding.

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