<ul data-eligibleForWebStory="false"><li>China's 618th Shopping Festival, the second largest online shopping event after Singles Day, is a significant opportunity for the travel industry.</li><li>Dida encourages global travel operators to engage in high-impact consumer days like 618 and highlights their smart adaptation with a Japan Summer Campaign.</li><li>618 Shopping Festival triggers deal-hunting, trip planning, and summer travel preparation among Chinese consumers, offering a prime opportunity for brands to tap into this market.</li><li>Dida's strategic approach leverages exclusivity, seasonality, and technology to cater to the surge in summer getaway planning observed during 618.</li></ul>

Dida unlocks the travel power of China’s 618 Shopping Festival

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