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Diesel Labs blends generative AI chat with big-data analysis to create synthetic focus groups for marketing teams

  • Diesel Labs Inc. has developed a tool called PanelAI that merges generative AI chat capabilities with its proprietary dataset on consumer attitudes.
  • PanelAI provides marketing and media teams with real-time insights from consumers, derived from over 2.2 billion daily signals on various platforms.
  • The tool acts as a synthetic focus group, replacing traditional focus groups and surveys to deliver accurate insights into consumer behavior.
  • PanelAI combines social media opinions with statistical data analysis, offering a deeper understanding of emerging trends and enabling smarter decisions.

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