<ul><li>Australia's retail sector could see a major overhaul as companies explore the use of the metaverse to create brand awareness and enhance the shopping experience.</li><li>The metaverse enables consumers to interact with digital avatars, traverse virtual shopping areas, and engage with fellow avatars and retail employees.</li><li>Global brands like Gucci are already making moves in the metaverse, offering virtual versions of their products alongside physical goods.</li><li>While the metaverse presents opportunities for improving customer engagement and well-being, there are privacy and security concerns to address.</li></ul>

Digital avatars to reshape shopping in the metaverse

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