Shriram Capital's Chief Digital Officer Ajay Thomas shares how the company has transformed 2-wheeler loan origination and launched an all-in-one Super App for consolidated financial services.
The company revamped its Loan Origination System and decreased manual entry fields by 30%, achieving a 30% increase in automation, while also simplifying the KYC process through API automation.
Shriram Finance completely digitalized its fixed deposit product and implemented measures to assist senior citizens with tailored initiatives such as an FAQ section and a WhatsApp-based platform.
Digital transformation involves non-product drivers of customer loyalty such as transparency and trust, personalization, and a seamless omni-channel experience. Shriram aims to create a financial super app that embodies these traits.
Balancing intellectual capabilities with a humane perspective is important in designing AI systems, according to Thomas, as well as integrating domain expertise, prioritizing data privacy and bias, and establishing a feedback loop.