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Banking Frontiers

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Digitization embraces the senior citizens

  • Shriram Capital's Chief Digital Officer Ajay Thomas shares how the company has transformed 2-wheeler loan origination and launched an all-in-one Super App for consolidated financial services.
  • The company revamped its Loan Origination System and decreased manual entry fields by 30%, achieving a 30% increase in automation, while also simplifying the KYC process through API automation.
  • Shriram Finance completely digitalized its fixed deposit product and implemented measures to assist senior citizens with tailored initiatives such as an FAQ section and a WhatsApp-based platform.
  • Digital transformation involves non-product drivers of customer loyalty such as transparency and trust, personalization, and a seamless omni-channel experience. Shriram aims to create a financial super app that embodies these traits.
  • Balancing intellectual capabilities with a humane perspective is important in designing AI systems, according to Thomas, as well as integrating domain expertise, prioritizing data privacy and bias, and establishing a feedback loop.

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