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Direct Booking Potential: How Hotels Are Leveraging Mobile, Loyalty, and AI to Boost Revenue
- Hotels are increasingly shifting their booking strategies towards online direct channels, with steady improvements in IBE functionalities.
- Mobile bookings are becoming crucial, with mobile website sales projected to make up nearly half of IBE sales within the next 2-3 years.
- Hotels are leveraging AI for yield management, personalization, content creation, and chatbots.
- While nearly half of the hotel chains offer loyalty programs, these programs account for less than a third of their revenue on average.
- Hotels face major barriers such as competition from OTAs, traffic acquisition costs, and rate parity issues.
- Ancillary and item sales represent an untapped revenue opportunity, with hotels recognizing the potential to generate additional income through offerings like breakfast packages, room upgrades, and transportation services.
- Hotels prioritize cost-effective solutions, seamless integrations, and innovative functionalities.
- AI, local experience bookings, and creativity-focused chatbots are identified as top innovation areas for hotels.
- Automation in marketing and operations will be key in enhancing guest engagement.
- By adopting innovative technologies and fine-tuning direct booking strategies, hotels can not only enhance guest satisfaction but also capture more direct sales.
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