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Discovering Product Discovery

  • Product Managers often find product discovery frustrating, lacking tools and expertise compared to UX researchers.
  • Having a clear goal and formulating a proper research question are key in discovery activities.
  • Using a conversational approach with 3-4 focused points in interviews helps understand user perspectives better.
  • Legal constraints and privacy considerations should be taken seriously when conducting interviews.
  • Collaboration with legal experts and UX researchers can streamline the interview process.
  • Debriefing after interviews is crucial to exchange impressions, identify issues, and form hypotheses.
  • After 5-10 interviews on a topic, patterns emerge, allowing for the identification of promising ideas for testing.
  • Documenting notes from interviews should be tailored to what works best for the team's process.
  • Practicing and refining interview skills, debriefing effectively, and testing hypotheses are essential steps in successful product discovery.
  • Continuous learning and improvement in conducting research ultimately lead to more impactful product development.

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