<ul><li>Product Owner accountability can be ambiguous and varies across organizations.</li><li>Product Owners are expected to set clear Product Goals to provide direction to the team.</li><li>They should be actively involved in deciding what features are prioritized for development.</li><li>Understanding the customer journey is crucial for Product Owners to maximize value.</li><li>Product Owners need to build relationships with customers to gather insights and build trust.</li><li>Product Ownership involves defining and evolving the Product Goal based on insights.</li><li>Product Owners should make decisions based on value, not internal politics.</li><li>Direct engagement with customers helps in shaping the product experience.</li><li>Scrum Masters play a key role in supporting Product Owners to fulfill their responsibilities.</li><li>Organizations need to understand that giving the title of Product Owner does not automatically mean they own the product.</li></ul>

Does Your Product Owner Actually Own Anything?

Discover more