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Don’t Driv...
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Medium

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Don’t Drive Blind — Data-Driven Product Success

  • Product analytics tools like Amplitude and Mixpanel are crucial for product development.
  • To integrate a product analytics tool, it is important to understand the success criteria that will tell if the product is successful.
  • It is essential to create a clear taxonomy for tracking events.
  • Install the tool in the app is the first step. The effort for this is very low.
  • In the second step, we need to identify the users with a unique identifier, such as their email addresses.
  • It is important to find the action in the code that triggers the event.
  • Setting up product analytics tools helps in identifying shifts in user behavior and their impact on business outcomes.
  • Collaboration with the development team is essential for a better understanding of the technical efforts.
  • Prioritizing analytics early helps to avoid the risks of flying blind and confidently navigate toward the goals.

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