<ul><li>In a sales-led organization, engineering focuses on driving outcomes aligned with customer needs and business objectives.</li><li>Proximity to customers and real-time feedback help engineers stay responsive and grounded in reality, prioritizing tasks that truly impact users.</li><li>Agility in a sales-led setup requires structural adaptability in code, backlogs, and team dynamics to handle shifting priorities without losing momentum.</li><li>Effective collaboration between sales, product, and engineering teams is crucial to ensure alignment, manage changes, and achieve business goals.</li></ul>

Driving outcomes, not just output: engineering in a sales-led org

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