This study investigates dynamic multi-product selection and pricing using a censored multinomial logit (C-MNL) choice model.
The goal is to maximize seller revenue by adjusting product offerings and prices based on buyer preferences and purchase feedback.
The proposed approach combines a Lower Confidence Bound (LCB) pricing strategy with an Upper Confidence Bound (UCB) or Thompson Sampling (TS) product selection approach.
Simulations validate the effectiveness of the methods in maximizing seller revenue.