<ul><li>Companies are leveraging e-commerce expertise to reinforce trust in customers for sustained loyalty.</li><li>Fastlane, a feature by PayPal, allows one-click payments for non-registered users.</li><li>PayPal's trusted brand instills confidence in users by ensuring safe storage of financial information.</li><li>The partnership between commercetools and PayPal aims to enhance checkout processes and reduce cart abandonment.</li></ul>

E-commerce innovation: Evolving trust to streamline check-out experiences

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