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Medium
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Engineering’s Business Value: From Black Box to Clarity
- Technology has traditionally been viewed as a cost center and impacted by layoffs and reduction-in-force initiatives, but Value Stream Management (VSM) practices can address the challenge of linking and communicating the ROI of engineering investments.
- VSM aligns work with value streams that deliver measurable business and customer outcomes for accurate tracking of costs, ROI, and value delivery at the team and product level.
- Modern organizations are solving cost reduction challenges through intentional team design, using stable, cross-functional teams with dedicated software engineers and selective sharing of specialized roles across a limited number of teams.
- Defining clear, measurable outcomes and improving visibility can help establish frameworks that articulate the tangible value technology brings to the business, address unnecessary overhead, and avoid layoffs caused by poor resource planning.
- Technology success stems from excelling in two core areas: flow and realization. Structured OKRs can bridge these areas by translating organizational strategy into team-level objectives and ensuring every technical effort connects directly to business outcomes.
- Success lies in whether work delivered creates valuable outcomes and the ability to gain insights even when results fall short of expectations, empowering teams to refine their approach or pivot entirely.
- Starting with anticipated outcomes enables teams to develop meaningful OKRs that align with broader strategic objectives, define clear customer-centric goals and connect directly to the organization’s strategic direction.
- Measurable business features and technical debt investments, when linked to specific outcomes, become strategic initiatives with identifiable business value, rather than “mysterious maintenance work”.
- By documenting both anticipated and actual outcomes at the epic level, teams can refine their approach and make strategic decisions that drive growth, while justifying investments and creating a roadmap for long-term success.
- By closing the gap between investment and impact, organizations can transform how they view technology, from a cost center to a catalyst for innovation, growth, and customer satisfaction.
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