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Enhancing Competitiveness in Volatile Markets Through Platform Ecosystems and Organizational Capabilities
- A study by the University of Eastern Finlandsuggests that, as volatile markets continue to pose significant challenges, digital platforms and AI can boost the agility, flexibility and resilience ofbusiness-to-business (B2B)service providers.
- The research advocates the importance of B2B companies developing and nurturing strategic change management capability in order to fully harness the benefits of AI and advanced technology.
- The study draws on qualitative research grounded in extensive interviews with CEOs and directors in B2B companies.
- Researchers highlight a gap in the literature relating to technology and competitive advantage, arguing that successful operations in volatile markets hinge on an approach that marries technology correctly with management capability.
- B2B service companies need to stay committed to continuous development to achieve long-term competitive advantage and deliver tailored services rapidly, the research indicates.
- In order to do so, business leaders are urged to remain proactive towards uncertainty, building a resilient and agile culture within their organisation.
- This study highlights the vital importance of digital innovation and strategic agility as key components of operational frameworks.
- Integration of digital capabilities and agile methodologies is crucial to succeed in the face of evolving market challenges.
- In conclusion, this research provides invaluable insights to practitioners looking to navigate a complex business environment with confidence, strike a balance between technological innovation and strategic foresight, and optimise operational practices.
- The findings highlight that optimal service delivery can be reached on digital platforms, resulting in advanced knowledge sharing, service enhancement, market positioning and growth, while at the same time reducing operating costs.
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