In a scenario where you are at odds with your business partner on marketing expenses, finding common ground can be achieved through open dialogue. It is important to have clear expectations of the partnership and discuss the importance of marketing, including key activities, execution schedules, costing per activity, and possible return on investment.
When you and your co-founder have conflicting risk-taking styles, navigating decision-making together requires thinking about collaboration over competition. As co-founders, you are already collaborating on something as experts on a team. It is essential to prioritize the needs of the venture you co-founded together.