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Medium

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Why Some Ugly Products Succeed While Beautiful Ones Fail?

  • Dieter Rams, the legendary Head of Design for Braun, has created iconic products that have inspired countless designers.
  • Rams has 10 design principles that serve as a reliable foundation for evaluating and refining ideas.
  • While well-designed products require strategic alignment with user needs, marketing, and timing to succeed, some products that don't meet all design principles can still be successful due to market demand or breakthrough innovation.
  • For example, certain software tools or utilities prioritize functionality over aesthetics yet dominate their markets.

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Medium

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The Rise of Sales Doppelgängers.

  • Sales doppelgängers, or persona AI agents, are AI-driven clones designed to mimic the personality, selling style, and emotional nuances of humans.
  • These AI doppelgängers are set to revolutionize influencer media and sales as we know it.
  • Persona AI agents unlock a completely new way for influencers to scale without losing themselves in hours of content creation and fan interaction.
  • The use of AI agents offers scalability and intimacy in interactions that were previously impossible.
  • The advantages of AI sales doppelgängers could determine who thrives – and who gets left behind in sales and influencer media.
  • While AI agents promise round-the-clock service, ethical questions surrounding their widespread adoption are inevitable.
  • Persona AI agents hold the key to unlocking hyper-scalable, ultra-personalized, one-on-one selling in a way that human teams simply cannot match.
  • The future of sales and influencer marketing could be deeply impacted by the rise of sales doppelgängers.
  • The best person for the job might not even be a person – the AI-fueled future of sales could be a reimagination of ourselves.
  • Persona agents aim to create experiences that feel personal, even when they're powered by machines.

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Leadgrowdevelop

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Don’t Let Mobility Hold You Back in Business: Tips for Staying Productive and Confident

  • Having the right equipment is essential–not just for getting from point A to point B, but for staying productive, independent, and confident in your professional life.
  • A good wheelchair or powerchair from Karma Mobility will prioritise comfort, functionality, and durability.
  • Adjustable-height desks are a great starting point. Being able to customise the height allows you to work comfortably, whether you’re sitting or standing.
  • Travelling for business can feel like a logistical nightmare when mobility is a concern, but it doesn’t have to be. Preparation is your best friend.
  • One of the biggest advantages in business–regardless of mobility–is having a strong professional network.
  • Taking care of your physical and mental well-being is non-negotiable.
  • Technology is an incredible enabler, and there’s no shortage of tools to help you stay productive and connected.
  • Ultimately, mobility challenges don’t define your ability to succeed. Your skills, ideas, and determination are what matter most.
  • Mobility doesn’t have to hold you back in business, especially when you take proactive steps to set yourself up for success.
  • Whatever challenges come your way, you’ve got the tools and the mindset to tackle them head-on.

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TheStartupMag

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3 Things to Consider Before Selling a Family Business

  • Selling a family business can be one of the most difficult decisions an owner can make, requiring careful planning and consideration.
  • Understanding the legal and fiduciary responsibilities is crucial before proceeding with the sale.
  • Assessing the value of the business and industry trends helps determine the timing and potential sale value.
  • Considering potential future legal or financial liabilities is important to avoid complications and ensure a successful sale.

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Inkbotdesign

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How to Brand a Startup: Secrets of Successful Entrepreneurs

  • Startup branding is not just about creating a snazzy logo or picking a trendy colour palette. It’s about discovering your niche and establishing a unique voice that resonates with your target market.
  • Branding is crucial for startups as a strong brand makes you memorable and trustworthy, which can lead to customer loyalty and business growth.
  • Understanding your target audience can help you build a brand that speaks directly to them. Creating detailed customer personas will help visualise who you’re marketing to and inform your branding and messaging strategies.
  • Crafting a unique brand identity involves understanding your core values and translating them into a visual representation that resonates with your audience. The visual identity should be consistent across platforms.
  • Building a consistent brand experience reinforces your identity across all customer touchpoints. Creating brand guidelines ensures that your unique identity shines through.
  • Leveraging digital marketing through social media and content marketing can help with brand building. Engaging with your audience regularly and creating valuable content can foster a community around your brand.
  • Establishing brand authority and trust is crucial in differentiating your brand in a competitive market. Building strategic partnerships and leveraging customer reviews will solidify your reputation and encourage strong connections with your audience.
  • Tracking key branding metrics and adapting your strategy will sustain your brand’s relevance and foster deeper connections with your customers.
  • Successful startup branding is about creating an emotional connection through compelling storytelling, audience engagement, and authenticity.
  • Final tips include staying authentic, being adaptable, networking, investing in yourself, and taking breaks. Branding is an ongoing journey filled with learning and adaptation.

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Medium

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4 Key daily habits to stay ahead as a product manager in 2025

  • Product management is a game of understanding business, consumer trends, and psychology.
  • The best product managers are continuous learners and doers.
  • Strategies for staying ahead in 2025 include active listening and immersing oneself in a decision-maker's mindset.
  • Getting 1% better every day is crucial for success in the hyper-competitive tech world.

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The Total Entrepreneurs

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What Are The Roles and Responsibilities of a Franchisee?

  • Joining a franchise is like joining a club, but instead of playing games, you get to run your own business on another brand’s name!
  • Understanding what it means to be a franchisee, you need to make sure you are up to the task before becoming eligible to be a franchisee.
  • To become a franchise owner, a good franchisee must engage perfectly in brand management, finance management, customer engagement and communication.
  • As a franchisee, you play a leadership role responsible for guiding the team towards achieving goals, making bigger decisions, and running the day-to-day business.
  • Finance management is crucial in having a successful business. Franchisee must make an initial payment to start the franchise, followed by regular payments to the franchisor as agreed.
  • Another major franchisee role is ensuring that your employees sign a non-disclosure agreement, providing ongoing training and development, and keeping accurate employee records.
  • When choosing a franchisor, think about if the franchisor is trustworthy and successful, if the business model fits your goals and skills, does the franchisor follow the law amongst other criteria.
  • To become a successful franchisee requires a strong work ethic, ability to follow systems, and effective communication with the franchisor and customers.
  • It’s essential to carefully research the franchisor, understand the franchise agreement, and seek legal and financial advice before signing.
  • Being a franchisee can be a rewarding and profitable business venture with the right mindset and support.

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Young Upstarts

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[FinProfm.com Review] Pros & Cons – Should You Trade On FinProfm?

  • FinProfm is an online trading platform designed to serve both beginners and professional traders, offering a range of account types, including Basic, Silver, Gold, Platinum, and VIP accounts.
  • One of the distinctive features of FinProfm is its approach to education, offering comprehensive educational materials for traders who are new to the platform.
  • The platform offers advanced trading tools for more sophisticated traders that include advanced charting, trading signals, and technical analysis features.
  • FinProfm grants traders access to a wide variety of financial markets, allowing them to diversify their portfolios and implement various trading strategies.
  • The platform provides 24/5 customer support, ensuring that traders have access to help whenever they need it through multiple channels, including live chat, email, and phone.
  • FinProfm uses advanced encryption protocols, including AES-256 encryption, to protect sensitive data, and two-factor authentication (2FA) provides extra protection for traders' accounts.
  • Some traders have noticed that spreads for exotic currency pairs tend to be higher, thus making it less appealing to traders who specialize in them.
  • Withdrawal fees can be a hassle, especially for traders who need regular access to their funds without incurring additional charges.
  • FinProfm is a good fit for those seeking a balance between education, security, and advanced trading tools. However, specific instruments or higher leverage may be a setback for some traders.
  • Overall, with its pros and cons, FinProfm has emerged as a well-rounded platform for all kinds of traders.

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Medium

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Why AI Agents Are About to Change Everything (And How Businesses Can Prepare)

  • AI agents, smart digital assistants that can work independently, are set to revolutionize businesses.
  • AI agents can learn from experience and make decisions on their own, providing a competitive edge to small or solo-founder ventures.
  • They are becoming more affordable, user-friendly, and can support teams by handling routine tasks.
  • The goal is to use AI agents to enhance human capabilities and solve real problems.

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Entrepreneurshiplife

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How to Align Benefits with Your Company’s Mission

  • The employee benefits sector plays a key role in creating workplaces that reflect a company’s values.
  • To align benefits with a company's mission, it is important to define the mission and core values clearly.
  • Reviewing current benefits, gathering employee input, and designing programs that reflect the principles and needs of employees are key steps to align benefits.
  • By aligning benefits with a company's mission and values, employees feel more valued and connected to their workplace, leading to greater satisfaction and engagement.

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Entrepreneurshiplife

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The Impact of Games on the Development of Cognitive Skills and Reducing the Risk of Mental Disorders

  • Researchers are looking into the benefits and risks of gaming in cognitive and mental health.
  • Gaming can improve critical cognitive functions and prevent mental illnesses.
  • Video games are effective means to improve cognitive functions by interactive, challenging nature.
  • Playing games require active mental participation and can enhance problem-solving skills.
  • Games often require players to memorize patterns, track multiple objectives, and navigate intricate environments.
  • Cooperative games and action titles like shooters can help improve attention control.
  • Playing role-playing games can be used as a way to improve multitasking skills.
  • A balanced strategy to gaming can enhance mental well-being by reducing stress and increasing emotional stamina.
  • Multiplayer games and esports domains can enhance social relations.
  • Games can also be used as therapy and cognitive rehabilitation.

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Entrepreneurshiplife

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Can AI Really Make Digital Marketing More Human?

  • AI is here to amplify human touch and bring people together.
  • AI helps in creating personalized marketing campaigns that cater to individual consumer needs.
  • Automated video editing and AI video transcript generator tools save time and improve content strategy.
  • AI tools can handle repetitive tasks, which gives marketers more time to focus on creative planning.
  • AI leverages data to provide actionable insights but marketers decide how to use that information.
  • AI must be used transparently and responsibly for enhancing consumer experience.
  • Smart startups embrace new technologies to stay ahead in competitive markets.
  • Startups choose lending solutions that align with their operational goals for sustainable growth.
  • Building a strong brand early ensures consistency across all channels, attracts customers, and builds loyalty.
  • Customer feedback helps improve products/services and creates a sense of community for customers.
  • Smart startups anticipate growth by building scalable systems from the beginning.

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Entrepreneurshiplife

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How Cannabis Can Support Entrepreneurs: Creativity, Focus, and Balance

  • Entrepreneurship requires balancing creativity, focus, and relaxation, along with staying sociable and calm. Hemp-derived cannabinoid products, like Mood Gummies, CBN Gummies, and THCV Gummies, can support entrepreneurs in these areas.
  • Mood Gummies, containing a blend of cannabinoids like CBC, THC, and CBD, promote a sense of calm and well-being while uplifting mood.
  • CBN Gummies combined with CBD promote restful sleep, which enhances cognitive function, emotional resilience, and physical health.
  • THCV Gummies are a more natural, sustainable alternative for staying motivated and energized without reliance on caffeine or other stimulants.
  • CBD and CBG work together to promote calmness, stress resilience, physical relaxation, and mental clarity.
  • CBDV offers a natural way to enhance sociability and communication skills by improving focus and verbal fluency.
  • Hemp-derived cannabinoid products offer a natural, legal and effective way to support creativity, energy, focus, relaxation and sociability.
  • It is essential to find the optimal dosage for each individual, match the product to the specific need, use them consistently and choose products from reputable brands that prioritize quality, safety and transparency.
  • Entrepreneurship is a marathon, not a sprint, and requires a careful balance of creativity, focus, and relaxation. By embracing natural tools like hemp-derived cannabinoid products, entrepreneurs can work smarter, stay balanced, and achieve their goals with clarity and confidence.

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Young Upstarts

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Leveraging Small-Scale Funding To Jumpstart High-Impact Projects

  • Small-scale funding provides a powerful alternative to get your project off the ground.
  • Focusing on strategic allocation, cultivating strong networks, and a willingness to innovate are important when approaching this funding method.
  • Researching relevant funding sources is made easier by pinpointing what aspects of your initiative require immediate attention and networking with community organizations or industry mentors.
  • Small business loans, crowdfunding platforms, 1000 loans, and local grants are common avenues for acquiring funding.
  • Small-scale funding must be allocated strategically by setting clear measurable objectives and prioritizing spending on areas offering the highest return on investment.
  • Building resilience through adaptability and a growth-oriented mindset can help you navigate obstacles that may occur.
  • Digital landscape makes technology an invaluable tool for maximizing efficiency and making the most of small-scale funding.
  • Engaging with the community early on through authenticity and transparency foster a sense of ownership and loyalty, leading to sustained interest and advocacy.
  • Scaling up from small-scale funding often involves leveraging the initial success to attract larger investments.
  • Seeking mentorship from experienced professionals can provide valuable guidance in managing growth, refining your pitch, and identifying new funding sources.

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TechBullion

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How the UK Spouse Visa Supports Entrepreneurs and Business Growth

  • The UK Spouse Visa is an exceptional opportunity for people who want to reside in the United Kingdom and make contributions to its economic landscape.
  • It allows the holder to exercise legal rights for residence, working, and even establishing a venture in the UK, encouraging economic participation and entrepreneurship.
  • To be eligible for the visa, applicants have to meet strict requirements including proving the genuineness of the relationship, meeting financial requirements, and showing English language ability.
  • The UK Spouse Visa is a catalyst for successful entrepreneurship, providing freedom to innovate and access to global markets for establishing businesses that strengthen the UK's leading position.

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