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Entrepreneurship
Blackenterprise
1M
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Gary Payton Partners With Green Label Rx To Launch ‘Greater Purpose’ Cannabis Brand
- Former NBA great Gary Payton has partnered with Green Label Rx to launch Greater Purpose, a cannabis brand focused on wellness and recovery for athletes and professionals.
- The product will debut at the Hall of Flowers expo and aims to combine the world of recovery and cannabis with its line of topical products.
- Payton, who has been coaching basketball, was recently announced as the new head coach of the College of Alameda men’s basketball team.
- Payton played in the NBA for 17 seasons and won an NBA championship in 2006 with the Miami Heat.
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Blackenterprise
1M
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Second Annual ‘The Franchise Game’ Symposium In Plano, TX Broke New Ground
- The second annual Franchise Game Symposium and Trade Show took place in Plano, Texas.
- The event brought together industry leaders to discuss franchising success, challenges, and opportunities.
- Notable highlights included a fireside chat with Roland Parrish and Lady Jade, scholarships offered by James Fripp of Yum! Brands, and increased exhibitor participation.
- Plans are already underway for The Franchise Game 2025.
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Medium
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50
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How People Are Building Easy Exponential Passive Income with ChatGPT in 2024
- In 2024, ChatGPT is revolutionizing how people generate exponential passive income.
- Savvy freelancers and entrepreneurs are using methods with ChatGPT to create income streams that grow automatically over time.
- A guide titled 'Over 300 Ways to Make Money with ChatGPT in 2024' offers actionable strategies for generating passive income with ChatGPT.
- The guide claims that even a child can profit from these simple methods.
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Medium
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247
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THE DOT COM BUBBLE : BURST OF THE centURY
- The Dot Com Bubble, also known as the burst of the century, originated with the launch of the World Wide Web in 1989 and led to a rapid rise of internet and tech-based start-up companies in the 1990s.
- These start-ups, known as dotcoms, lacked viable business models and relied heavily on funding from venture capitalists, lenders, and individual investors.
- Investors overlooked warning signs and focused on traffic growth rather than fundamental factors, leading to an over-valuation of internet firms.
- The bubble burst in 2000, resulting in a market crash, bankruptcies, and massive investor losses estimated at around $5 trillion.
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Gritdaily
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362
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How Realtor Tanya Gruhl Is Bringing Peace and Prosperity to Northern California
- Realtor Tanya Gruhl is offering a unique approach to real estate by prioritizing individualized solutions and community insights.
- She understands the complexities of the Northern California real estate landscape, mitigating financial setbacks for buyers and maximizing returns for sellers.
- Her background in property management and finance helps her navigate market shifts while remaining financially secure.
- Tanya can offer options others may overlook, whether transforming a multifamily residence into an income-generating property or helping a family transition from city life to a homestead in the mountains.
- Each of her clients has unique needs, dreams, and financial goals, tailoring her advice accordingly.
- Tanya's expertise in properties like ADUs, wineries, and ranches is precious in Northern California, where rural charm and agricultural potential often go hand in hand, helping her clients make informed decisions about properties that may be intimidating at first glance.
- Her background in corporate finance has given her a distinct advantage in real estate, where understanding financial models and investment potential can make or break a deal.
- Tanya's ability to communicate complex financial concepts to clients, and contextualizing it, has proven invaluable, empowering them to make confident decisions that align with their personal and financial aspirations.
- She instills professionalism and integrity into every deal by maintaining her license with the California Department of Real Estate.
- Tanya's balanced, thoughtful approach proves that Northern California’s real estate market can be a place of opportunity and tranquility with the right guidance.
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21 Likes
Leadgrowdevelop
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430
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How To Improve Emergency Preparedness in Your Organization
- To improve emergency preparedness in your organization, start by creating and communicating an emergency plan that outlines steps to take in different scenarios, roles and responsibilities, and evacuation routes.
- Conduct regular training sessions and drills to familiarize employees with emergency protocols and identify areas for improvement.
- Invest in the right tools and resources such as fire extinguishers, first-aid kits, AEDs, and clear emergency signage to ensure everyone is prepared and can navigate through the facility.
- Establish clear communication protocols, including a phone tree or mass notification system, to ensure timely and accurate information is shared during emergencies.
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Foundr
1M
315
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7 Steps to Finding Your Brand Tone of Voice
- Creating a brand tone of voice is imperative if you want your target audience to trust you and engage with your messaging.
- Follow these 7 steps to define a distinct tone of voice that aligns with your brand's values and appeals to your target audience.
- Define your brand's core values and personality to form the foundation for how your brand "speaks" to your audience.
- Conduct thorough research to identify your audience's preferences, demographics, pain points, and communication style to tailor your brand's tone.
- Review how competitors in your industry communicate, identify gaps or opportunities where your brand can stand out by adopting a different or more defined tone.
- Choose a specific communication style that defines your tone of voice ranging from professional to casual or fun.
- Develop a comprehensive tone of voice guide to ensure your team maintains a unified and recognizable voice across all communication channels.
- Consistency is key, start by identifying your industry standards, experiment with small tone variations, and stick to it.
- Test and learn from different tones in various types of content and measure the audience's engagement, feedback, and sentiment to refine your brand tone of voice accordingly.
- A consistent and well-defined tone helps establish an emotional connection between a brand and its audience, creates brand loyalty, and shapes how customers perceive a brand.
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Foundr
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The Power of Storytelling in Marketing
- Storytelling plays a crucial role in creating personal as well as a close audience relationship and is recognized as an effective marketing method.
- To formulate a successful brand story for your next marketing venture, marketers and business owners should be able to define their brand's 'why' and understand core values behind it.
- Storytelling helps increase organic engagement, differentiate your brand from your competition, enhance customer trust and build brand loyalty.
- Unlike one-off adverts that focus solely on short-term conversions, storytelling helps brands achieve long-term customer relationships, communities and loyalty.
- Effective storytelling fuels a sense of community and fosters a deep personal connection with your audience by sharing your passion, values, and dreams.
- One piece of storytelling can be repurposed multiple times for video content, blog post, infographics, TikTok, YouTube shorts, or podcasting, ensuring that brand messaging is consistent across all channels.
- Charities like Water use storytelling to demonstrate how simple donations can create a tremendous impact on individuals in need of clean water, inspiring people to donate.
- People remember 63% of stories, but only 5% of relevant facts, emphasizing the importance of storytelling and its effectiveness in retentive memory.
- Understanding customers' likes, dislikes, passions and values help to create an emotional connection that leaves customers coming back and sharing your brand, growing organic brand awareness.
- If done right, storytelling can be a free or at a minimal cost marketing tool, prompting long-term success and sustainability for a brand.
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Foundr
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416
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5 Ways to Leverage Customer Reviews to Increase Sales
- Customer reviews can increase credibility and conversions when featured across your website.
- Embedding customer testimonials in email marketing can enhance engagement and promote customer loyalty.
- Integrating customer reviews into web content can improve organic search rankings and promote brand awareness.
- Adding reviews to retargeting ads can increase trust and reassure hesitant potential customers at the point of sale.
- Turning customer experiences into detailed case studies can be used across multiple channels, making it extremely versatile and reusable.
- Customer reviews build trust and credibility, significantly influencing purchasing decisions.
- Placing reviews on product pages, using review widgets, displaying star ratings, and highlighting user-generated content can effectively showcase customer reviews on a website.
- Customer reviews can be integrated into marketing strategies, such as email campaigns, social media posts, and paid ads.
- Product or service reviews are helpful content and can have a significant impact on organic search rankings.
- Using customer reviews in retargeting ads can reassure hesitant potential customers, increasing conversions at the point of sale.
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Foundr
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297
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Brand Authenticity: How User-Generated Content Can Give You a Much-Needed Boost
- Brand authenticity is important for building trust, differentiating your brand, and improving your reputation, especially for start-ups.
- User-generated content (UGC) is a powerful tool for enhancing brand authenticity by providing real, trustworthy insights from customers.
- UGC can improve trustworthiness by showcasing positive customer reviews and interactions, which resonate more with potential buyers than traditional marketing.
- A brand with a vibrant and engaged community signals authenticity, and UGC plays a vital role in fostering this engagement.
- UGC acts as social proof, boosting the brand’s credibility and making it more trustworthy in the eyes of consumers.
- Improving brand authenticity can convince more risk-averse shoppers to purchase from your startup and win back leads that came close to purchasing.
- User-generated content encourages community engagement, builds emotional connections, and drives authentic referrals.
- Foundr+ offers information on all that is needed for startup success, including marketing, customer care, and product creation for just $1.
- Brand authenticity refers to the perception that a brand is genuine, transparent, and true to its values. It builds trust with consumers, fosters loyalty, and can differentiate a brand in a crowded market.
- Community engagement is crucial for brand authenticity because it makes customers feel valued and involved in the brand’s story. This sense of belonging can strengthen loyalty and encourage more authentic interactions between the brand and its audience.
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Funded
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237
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Pros and Cons of Social Media Marketing for Business
- Social media grew exponentially from being a digital channel for interacting with others into a powerful digital marketing tool for businesses with over 3.5 billion daily active social media users.
- Social Media Marketing comes with a lot of perks: significantly low cost when compared to other marketing strategies, larger audiences that allow you to reach out to a global audience, no demographic restriction, help businesses that want to get into the international market, and build brand loyalty.
- Social media can be time-consuming and hard to measure ROI. It can also lead to a loss of control because of users like hackers, trolls, and other negative people.
- 64% of digital marketers spend a minimum of 6 hours on Social Media Marketing, and the other 37% spend an average of 11 hours, which is a time-consuming aspect and can lead to zero results or traffic that does not convert into leads or sales.
- It is hard to define the exact ROI of social network marketing. Only 37% have a handle on defining the ROI of their SMM efforts; 35% say they aren’t sure they are correctly measuring ROI; 28% say they don’t know how to measure at all, which makes it hard to make decisions based on it.
- The negative side of social media includes scammers, spammers, trolls, and hackers, which can harm your online credibility.
- Consumers expect all brands to have a social network presence, so remaining conscious and sticking to best practices can make all the difference in generating favorable results for your business.
- Social media marketing allows you to demonstrate your personality to customers and also tell your brand story. It helps you interact with customers, build relationships, show them that you care, and boost your reputation.
- 90.4% of millennials, 77.5% Gen-Z, and 48.2 baby boomers are active social media users, which means that social media marketing is not restricted by demographics such as sex, social status, and age.
- SMM can pass your targeted demographic market and pave new channels for leads generation and sales, and it gives excellent ROI for less financial investment.
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Foundr
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Ways to Build a Community Around Your Brand
- Building a community around your brand is crucial for repeat sales, loyal customers, and sustainable growth.
- Know your audience inside and out. Use tools like customer surveys, social listening, and data analytics from previous purchases.
- Create high-value content that addresses their needs and challenges.
- Choose social platforms that align with where your target audience is most active. Creating private groups on platforms like Facebook is an excellent way to add an aspect of exclusivity to your brand.
- Make sure your community feels heard. Gather and act on feedback to build a trustworthy and engaged community.
- Organized events and experiences can help engage your audience and improve the community feel around your brand. Offer early access to launches and influence on future products.
- Provide exclusive perks. Member-only content, early access to content/pre-launches, and additional exclusive discounts can incentivize your community to stay engaged.
- Building a community will foster brand loyalty, increase engagement and create brand advocates that can help spread your message to a broader audience.
- Educational and inspirational content, expert interviews, how-to articles, and interactive content like polls and challenges, are highly effective in engaging a brand community.
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Young Upstarts
1M
343
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Is It Time To Quit Your Job? Ask Yourself These 5 Questions
- In a challenging job market, there are many factors to consider before quitting a job that might not offer job satisfaction, career growth, pay or benefits.
- Employees should consider their mental and physical well-being due to stress or toxicity within their organization.
- Opportunities for career growth or advancement can make job challenges worthwhile.
- Values like integrity, respect, work-life balance, sustainability, and equity can significantly impact how an employee feels about their organization.
- Maintaining a healthy work-life balance is crucial for overall well-being and sustainable productivity.
- A fair compensation and robust benefits package creates job satisfaction and motivation.
- The average person spends over 90,000 hours at work in their lifetime, finding a job or role that reflects their values and enhances their life is a wise choice.
- Finding a job that fuels your passion and prioritizes happiness, balance, and well-being is paramount.
- Careful consideration and reflection over several key factors help determine if your current job is meeting all of your needs.
- Ask yourself five crucial questions before putting in notice to understand why you feel you need to leave and how your current role affects your life.
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Young Upstarts
1M
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How To Know If The Gig Economy Is For You
- Gig work — that is, freelancing or taking on work as a consultant — involves contracting for short-term, project-based work.
- Frustration over fruitless job searches and an unwillingness to accept the low wages of an underemployed college graduate is leading many to explore entering the gig economy.
- Before plunging in, it’s important to carefully investigate the pros and cons of gig work.
- Gig work provides a level of independence that allows you full control over the projects you take on.
- New hires in a company, especially new grads, are provided some measure of training to help them dovetail their skills with the requirements of the position.
- Becoming a gig worker means you’re the person in charge of finding health insurance, paying self-employment taxes, and covering all business expenses.
- Savvy and successful gig workers don’t rely on projects from one client alone.
- Make sure you can navigate the challenges of gig work before entering this world.
- Gig work offers many upsides for those who have the moxy to capitalize on a skill and be their own boss.
- Reach out to any gig workers you know and find out how they manage the pros and cons of the gig economy.
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Medium
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64
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How to Make an Extra $500 Every Month With This Easy Side Hustle
- Not every creator on the internet can make 7 or 8 figures in a year.
- Building a blog for AdSense is no longer as profitable as before.
- Writers are finding success on platforms like Medium and Substack.
- Here are some side hustles that can help you earn at least $500 a month.
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