<ul><li>Equifax has launched its B2bConnect SMB data on the Equifax Cloud, providing near real-time access to 67 million U.S.-based business records.</li><li>B2bConnect enables B2B marketers to query data for identifying prospects, generate insights, and customize files for CRM or marketing automation platforms.</li><li>The data includes demographics, business contacts, firmographics, and compliance features like data use rights and marketability flags.</li><li>Equifax expects the cloud transition to drive innovation and cost savings by streamlining data access, accelerating product development, and enhancing predictive model development.</li></ul>

Equifax Launches US-Based Business Record Data on Cloud

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