<ul><li>Sales of smartphones with eSIM technology support in the M.Video-Eldorado Group chain of stores in Russia increased by 33% in 2024 compared to 2023.</li><li>Samsung became the sales leader, with a 4086% increase in demand for models with eSIM support.</li><li>Xiaomi and Huawei also saw significant growth in popularity, with 260% and 237% increases, respectively.</li><li>The presence of eSIM technology does not significantly increase the price of a smartphone, and the number of eSIM-enabled smartphones is growing rapidly.</li></ul>

eSIM smartphone sales up 33% in Russia

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