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Ethan Smith: The power of internal linking for SEO
- Ethan Smith is the SEO expert who worked with Upwork, Medium, and Masterclass to help them grow their business. SEO involves increasing website visibility to bring in more organic traffic, and good internal linking is an essential, but often overlooked aspect of this. Internal links are a means of connecting pages of the same website, allowing search engines to better understand a site’s structure, distributing link equity and improving the user experience. Ethan recommends 5-10 internal links per page, with anchor text being relevant to the content. Editorial SEO is more effective than programmatic SEO in driving traffic and consists of manually written content. Additionally, AI tools may harm your content by producing inaccurate information.
- Internal linking, an essential aspect of SEO, is often overlooked by companies. It allows search engines to better understand the structure of a site and is a means of distributing link equity and improving the user experience.
- Internal linking is a means of connecting pages of the same website. Good internal links involve both contextual and navigational links.
- Contextual links connect one web page to another internally, within body content, driving deeper engagement with visitors. Navigational links are used in the header, footer or sidebar of a website.
- Internal links, in addition to being a valuable tool for distributing link equity, can also target specific keywords, teach search engines about a website's structure, and improve the user experience.
- Ethan recommends using anchor text that is relevant to the content when linking pages, and at least 5-10 links per page. Additionally, Ethan believes editorial SEO is more effective than programmatic SEO in driving traffic.
- AI tools like ChatGPT have the capability to extract structure, identify topics and perform keyword research, but they shouldn't be used for manual writing. GPT-3 sentences may or may not be accurate.
- Google weighs pages with accurate and relevant content more heavily, so GPT-3 sentences that are unreliable could harm users and business.
- For companies looking to develop an internal linking strategy to improve search rankings, Ethan recommends conducting a site audit, identifying best-performing pages, identifying related content, and linking related content to the best-performing pages.
- Enterprise companies like Masterclass, Medium, and Upwork turned to Ethan Smith to optimize their search engine optimization (SEO). SEO includes increasing website visibility to bring in more organic traffic. Good internal linking is an essential aspect of this.
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