<ul data-eligibleForWebStory="true"><li>MCP (Model Context Protocol) has launched as a standard protocol for AI tools, simplifying integrations and making them interoperable.</li><li>Product managers are realizing that building custom AI assistants may not be sustainable as users prefer the convenience of using a single AI assistant for various tasks.</li><li>The future trend is predicted to lead to a mass migration towards MCP tools, resulting in companies abandoning custom AI assistants and facing significant write-offs.</li><li>The recommended decision framework suggests building MCP tools for B2B tech and planning MCP integrations for consumer products, while engineers are advised to push back on custom AI assistant projects.</li></ul>

Every Product Manager with Tech Users Just Got the Same Memo: Ship an MCP Tool (Consumer PMs Are…

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