Microsoft releases limited edition Meta Quest 3S Xbox Edition VR headset with a unique design.
The headset features an all-black model with green inlays, standing out from traditional white VR headsets.
Microsoft's marketing strategy revolves around branding diverse devices as Xbox-compatible for Game Pass streaming.
The Meta Quest 3S Xbox Edition is priced at $400, $100 more than the standard version, and includes an exclusive Xbox controller and Game Pass subscription.
Users can stream Game Pass games on the Meta Quest 3S, enabling continuity across different devices.
However, compatibility issues exist with games not supporting Play Anywhere, requiring separate purchases for Xbox-only titles.
Microsoft positions these Xbox-branded devices as limited-edition items rather than mainstream gaming platforms for now.
Meta's Quest 3 VR headset has seen decent sales, but the Xbox Edition's limitations raise questions about its target audience.
Competition in the VR market intensifies with PlayStation VR 2 and challenges VR adoption.