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Evolving Product Operating Models in the Age of AI
- Popularized by product coaches like Marty Cagan, the '3-in-a-box' model consists of product management, product design, and engineering as core competencies.
- The model focuses on addressing product risks in value, viability, usability, and feasibility through collaborative decision-making.
- As software projects grew in complexity, dedicated roles for product management and design emerged in the late 1990s and early 2000s.
- The adoption of agile and lean methodologies further reinforced the importance of cross-functional teams in product development.
- The emergence of AI as a key competency may trigger the evolution of current product operating models.
- The incorporation of AI may follow a four-phase framework, similar to the evolution of design and UX roles in the past.
- Models like embedded, consultative, and hybrid are proposed for integrating AI expertise into existing product models.
- Boundary conditions and path dependence should be considered when deciding on AI integration in product operating models.
- The choice of product operating model can significantly impact the design and architecture of products, according to Conway’s Law.
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